In the early nineties, Brian had an epiphany. As a “typical engineer,” (his words) working for a corporation in the plumbing space, he suddenly realized that few companies are run by engineers. so Brian took an MBA in his spare-time and moved departments from engineering to sales and marketing.
Brian Creager was living a double life; corporate executive by day, and packaged goods manufacturer by... well, earlier in the day.
For more than a year, Brian got up at 3am to start working on his side hustle before heading off to his day job. That side hustle was selling premium shampoo under his boutique label krieger + söhne. His strategy was to sell to barbers in local markets, and it wasn't going nearly as well as he had initially planned.
Then, in a chance conversation ...